https://dillonmckenna.net Dillon McKenna Website copy Tue, 02 Dec 2025 23:50:55 +0000 https://dillonmckenna.net en https://dillonmckenna.net/Home Tue, 02 Dec 2025 23:50:52 +0000 Dillon McKenna Website copy https://dillonmckenna.net/Home https://dillonmckenna.net/EPIC-This-Is-Not-Us-AI Tue, 02 Dec 2025 23:50:52 +0000 Dillon McKenna Website copy https://dillonmckenna.net/EPIC-This-Is-Not-Us-AI EPIC has been doing incredible work changing negative perceptions of Irish emigration in the minds of consumers worldwide. Unfortunately these negative stereotypes have now made their way into tech algorithms, including artificial intelligence, as demonstrated by the imagery created for this campaign. Because of the advancement of AI we just simply had to type ‘Irish Man’ into image creation software and AI did the rest. It seems like for all its benefits, artificial intelligence is churning out the same age-old stereotypes of the Irish. Hopefully in the future, big tech can clean up their act when it comes to lazy generalisations of the Irish.&nbsp; 48 Sheet<img width="3854" height="1929" width_o="3854" height_o="1929" data-src="https://freight.cargo.site/t/original/i/faa65cb723c0527597d12308b730ed55b712d373b1af89faf2e1f3fa96f3a148/48.jpg" data-mid="241339112" border="0" src="https://freight.cargo.site/w/1000/i/faa65cb723c0527597d12308b730ed55b712d373b1af89faf2e1f3fa96f3a148/48.jpg" /> Social Film Campaign Assets<img width="1024" height="1024" width_o="1024" height_o="1024" data-src="https://freight.cargo.site/t/original/i/d023bf10906691032715b211fef24037e168dbe044155032fbeb61258d1a1eeb/DALLE-2023-05-24-13.02.55---irish-man.png" data-mid="241339111" border="0" src="https://freight.cargo.site/w/1000/i/d023bf10906691032715b211fef24037e168dbe044155032fbeb61258d1a1eeb/DALLE-2023-05-24-13.02.55---irish-man.png" /> <img width="1024" height="1024" width_o="1024" height_o="1024" data-src="https://freight.cargo.site/t/original/i/527ca14ed237d98183e5e91b97619c6ffb44f42e890f850973f7d073e614d0e2/DALLE-2023-05-24-13.02.39---irish-man.png" data-mid="241339110" border="0" src="https://freight.cargo.site/w/1000/i/527ca14ed237d98183e5e91b97619c6ffb44f42e890f850973f7d073e614d0e2/DALLE-2023-05-24-13.02.39---irish-man.png" /> <img width="1024" height="1024" width_o="1024" height_o="1024" data-src="https://freight.cargo.site/t/original/i/af4d5c7b13dec41751616a00f984206c29464ae3963583d518376aeab8aaaba2/DALLE-2023-05-24-13.02.30---irish-man.png" data-mid="241339109" border="0" src="https://freight.cargo.site/w/1000/i/af4d5c7b13dec41751616a00f984206c29464ae3963583d518376aeab8aaaba2/DALLE-2023-05-24-13.02.30---irish-man.png" /> <img width="1024" height="1024" width_o="1024" height_o="1024" data-src="https://freight.cargo.site/t/original/i/baf1437dd275f29545cb4c2d74496a12a6db06ed39ad4490a5d71c098f9e8dc7/DALLE-2023-05-24-13.02.15---irish-man.png" data-mid="241339108" border="0" src="https://freight.cargo.site/w/1000/i/baf1437dd275f29545cb4c2d74496a12a6db06ed39ad4490a5d71c098f9e8dc7/DALLE-2023-05-24-13.02.15---irish-man.png" /> <img width="1024" height="1024" width_o="1024" height_o="1024" data-src="https://freight.cargo.site/t/original/i/f2f03fc88c0b6c1702f0cc363d3222fdda02a65bb2312b1b8fbc0f9d6f78107e/DALLE-2023-05-24-13.01.48---irish-man.png" data-mid="241339107" border="0" src="https://freight.cargo.site/w/1000/i/f2f03fc88c0b6c1702f0cc363d3222fdda02a65bb2312b1b8fbc0f9d6f78107e/DALLE-2023-05-24-13.01.48---irish-man.png" /> https://dillonmckenna.net/Kahlua-The-Playful-Treat Tue, 02 Dec 2025 23:50:53 +0000 Dillon McKenna Website copy https://dillonmckenna.net/Kahlua-The-Playful-Treat We all love a good cocktail. It so happens that Kahlúa is the standard liqueur in many of the world’s&nbsp; favourites. When we were tasked with creating a social-first campaign depicting said cocktails, it felt like the perfect brief. The work demonstrates how you can stir up your routine with Kahlúa-based drinks. The campaign features 3 different videos featuring incredible puppetry created my my good friends Pixel, in Melbourne. Social 15 - Mudslide Social 15 - White Russian Social 15 - Espresso Martini https://dillonmckenna.net/Barnardos-Cracks Tue, 02 Dec 2025 23:50:53 +0000 Dillon McKenna Website copy https://dillonmckenna.net/Barnardos-Cracks If one thing Covid-19 lockdowns have taught us, is that we can all understand how people may have struggled at that time. We wanted to capture that sense of empathy in this film. If I’ve been affected by these lockdowns, how have children in more vulnerable families coped? We were very lucky to have Pixel Melbourne on board as it was shot during our lockdown, when Australia was clear to work. We were kindly given permission to use one of our favourite tracks, ‘The Front’ by Conor Walsh as a score. ICAD Winner - Best Out Of Home ICAD Winner - Best Film Film 40 Seconds 48 Sheet <img width="3600" height="1800" width_o="3600" height_o="1800" data-src="https://freight.cargo.site/t/original/i/0fb766a218c5515e4cb1e932d22e5fcc58520288bd2638c1dc067da045421a25/48_BARNARDOS_Cracks_res.png" data-mid="241339116" border="0" src="https://freight.cargo.site/w/1000/i/0fb766a218c5515e4cb1e932d22e5fcc58520288bd2638c1dc067da045421a25/48_BARNARDOS_Cracks_res.png" /> https://dillonmckenna.net/Farmers-Union Tue, 02 Dec 2025 23:50:53 +0000 Dillon McKenna Website copy https://dillonmckenna.net/Farmers-Union 45 Second TVC FUIC - When Tough CallsAgency: AJF Partnership Copy: Simon Gross Art: Dillon McKennaWhen tough calls, one must rely on fortitude of body and mind when confronted with difficult decisions. Thankfully Farmers Union Iced Coffee gives you the courage to make the right one. https://dillonmckenna.net/Dunnes-Shrink-Your-Bill Tue, 02 Dec 2025 23:50:54 +0000 Dillon McKenna Website copy https://dillonmckenna.net/Dunnes-Shrink-Your-Bill These days the retail grocery space is saturated with messages related to saving money, so we knew we needed a distinctive idea to stand apart - hence ‘Shrink Your Bill’ was born. With all the doom and gloom forecast we wanted to take a more lighthearted approach to things- taking more inspiration from ‘Honey I Shrunk the Kids’ than we did ‘The Big Short’! Working with Sweet Media, Windmill Lane, Raygun, Adrian Wojtas and Otis Studios, we created a suite of hard-working assets for Dunnes Stores, right down to a new brand music track and audio sting. https://dillonmckenna.net/Bupa Tue, 02 Dec 2025 23:50:54 +0000 Dillon McKenna Website copy https://dillonmckenna.net/Bupa Through the Line Campaign Bupa PenguinsAgency: AJF PartnershipIn 2019 we relaunched Bupa's brand in Australia - bringing their 'connected care' platform to life by creating a world where penguins must rely on each other to survive the harsh and frigid landscape. <img width="4288" height="2848" width_o="4288" height_o="2848" data-src="https://freight.cargo.site/t/original/i/67e7b2fc1afcf3197215f2743c29d9d147debdaf1b1e710b9a8e18ae041fa617/IN_SITU_LEFT.jpg" data-mid="241339127" border="0" src="https://freight.cargo.site/w/1000/i/67e7b2fc1afcf3197215f2743c29d9d147debdaf1b1e710b9a8e18ae041fa617/IN_SITU_LEFT.jpg" /> Supersite OOH <img width="3514" height="2577" width_o="3514" height_o="2577" data-src="https://freight.cargo.site/t/original/i/5bef5983460f1a62dcefcbc486d9ea8f4705a9584abf8ac887f9324741f74f49/OOH_IN_SITU_ADSHEL.jpg" data-mid="241339128" border="0" src="https://freight.cargo.site/w/1000/i/5bef5983460f1a62dcefcbc486d9ea8f4705a9584abf8ac887f9324741f74f49/OOH_IN_SITU_ADSHEL.jpg" />Adshel/6 Sheet OOH <img width="5167" height="3502" width_o="5167" height_o="3502" data-src="https://freight.cargo.site/t/original/i/3dd66dba957a6f98dbefbb65cfc442963f7c196cb8d2c3c2165de0153dd3e7cb/IN_SITU_Shopalite_WALK.jpg" data-mid="241339126" border="0" src="https://freight.cargo.site/w/1000/i/3dd66dba957a6f98dbefbb65cfc442963f7c196cb8d2c3c2165de0153dd3e7cb/IN_SITU_Shopalite_WALK.jpg" />Shopalite (near Bupa stores) https://dillonmckenna.net/EPIC-Paddy-Mc Tue, 02 Dec 2025 23:50:55 +0000 Dillon McKenna Website copy https://dillonmckenna.net/EPIC-Paddy-Mc It beggars belief that in 2022, suggested Google search terms about the Irish still skew so negatively. Even suggesting Irish people are inbred and grudge holders. We know the opposite to be true of Irish people at home and abroad. This campaign was intended to create an attitudinal shift and sheds a positive light on the image of Irishness globally. D&amp;AD - Nomination - Online Film 40 Second Online Film 6 Sheet OOH <img width="3543" height="5293" width_o="3543" height_o="5293" data-src="https://freight.cargo.site/t/original/i/ecdce83e44e87421e3e9c8a066d69818c186495511d3e70c94912250866fd768/EPIC_OOH_6Sheet.jpg" data-mid="241339130" border="0" src="https://freight.cargo.site/w/1000/i/ecdce83e44e87421e3e9c8a066d69818c186495511d3e70c94912250866fd768/EPIC_OOH_6Sheet.jpg" />Campaign Success <img width="7016" height="4961" width_o="7016" height_o="4961" data-src="https://freight.cargo.site/t/original/i/69486e1ac94452574af73a2bc48cee14f2a637391481138bb233029670207b90/EPIC_TINU_Campaign_Board.jpg" data-mid="241339131" border="0" src="https://freight.cargo.site/w/1000/i/69486e1ac94452574af73a2bc48cee14f2a637391481138bb233029670207b90/EPIC_TINU_Campaign_Board.jpg" /> https://dillonmckenna.net/Equality-for-Children Tue, 02 Dec 2025 23:50:55 +0000 Dillon McKenna Website copy https://dillonmckenna.net/Equality-for-Children Amazingly until 2022, children of LGBT parents didn’t have the same rights of children of straight parents. We wanted a campaign that would make people feel for these kids - who through no fault of their own, or their parents, are effectively second class citizens. The ‘rainbow sad face’ is such a visual contradiction that it almost requires a double take. We collaborated with the amazing Katya Swan, who created a series of beautiful illustrations for us. 6 Sheet - Holiday <img width="4961" height="7016" width_o="4961" height_o="7016" data-src="https://freight.cargo.site/t/original/i/e3d8c3599d881d52ab99d6de71a7167c57731b03d9775e714fb8d1a90a9f5225/EFC_03.jpg" data-mid="241339132" border="0" src="https://freight.cargo.site/w/1000/i/e3d8c3599d881d52ab99d6de71a7167c57731b03d9775e714fb8d1a90a9f5225/EFC_03.jpg" /> 6 Sheet - Match <img width="700" height="989" width_o="700" height_o="989" data-src="https://freight.cargo.site/t/original/i/c9ddb0ddb02bca024ab6ca86c37412497e273c879687aa12ebb01312704abb4e/EFC_Blue.jpeg" data-mid="241339133" border="0" src="https://freight.cargo.site/w/700/i/c9ddb0ddb02bca024ab6ca86c37412497e273c879687aa12ebb01312704abb4e/EFC_Blue.jpeg" /> 6 Sheet - Home <img width="700" height="989" width_o="700" height_o="989" data-src="https://freight.cargo.site/t/original/i/442f8489c9736dd49848ecb39ff455c19bbcca03ec84ef66f5d87715014d8efb/EFC_Pink.jpeg" data-mid="241339134" border="0" src="https://freight.cargo.site/w/700/i/442f8489c9736dd49848ecb39ff455c19bbcca03ec84ef66f5d87715014d8efb/EFC_Pink.jpeg" /> https://dillonmckenna.net/Sorry-Europe Tue, 02 Dec 2025 23:50:55 +0000 Dillon McKenna Website copy https://dillonmckenna.net/Sorry-Europe A simple apology to the tourist attractions across Europe for stealing their thunder for the 2nd year in a row. Featured across OOH, social and radio channels. ICAD Winner 2021 - Best Outdoor David <img width="11719" height="17336" width_o="11719" height_o="17336" data-src="https://freight.cargo.site/t/original/i/9281c60cef8b50a7f0dd52dec59e473f6879b1cf1fb1d4d226627daae1c6994d/EPIC_Reopening_6Sheet_DAVID.jpg" data-mid="241339135" border="0" src="https://freight.cargo.site/w/1000/i/9281c60cef8b50a7f0dd52dec59e473f6879b1cf1fb1d4d226627daae1c6994d/EPIC_Reopening_6Sheet_DAVID.jpg" />Lisa <img width="11719" height="17336" width_o="11719" height_o="17336" data-src="https://freight.cargo.site/t/original/i/bf76db06fac822fa0a75ba8ec47341ae878578b5d11f7fc6befb1dbbe89cc351/EPIC_Reopening_6Sheet_LISA.jpg" data-mid="241339136" border="0" src="https://freight.cargo.site/w/1000/i/bf76db06fac822fa0a75ba8ec47341ae878578b5d11f7fc6befb1dbbe89cc351/EPIC_Reopening_6Sheet_LISA.jpg" />